SEO Kya Hai What is SEO
Internet SEO

SEO Kya Hai? | What is SEO?

SEO Kya Hai? | What is SEO?

Namaskaar Dosto, aaj hum aapko batane ja rahe hai SEO kya hai? What is SEO? Aur yeh new website or bloggers ke liye kyon zaroori hai. Yeh question generally new bloggers ko bahut hi jyada pareshaan karta hai.

Dosto, aaj ke is Digital time mein agar aap khud ko logo ke saamne lana chahte ho to online aana hi ek only source hai jiske jariye aap millions of peoples ke saamne available ho sakte ho.

Aap chahe unke samne videos ke through rahe ya fir apne content ke dwara rahe, online aakar hi aap apni baat karodo logo tak pahuncha sakte ho. Parantu, aapko aisa karne ke liye Search Engines yani ke Google, Bing, Yahoo etc. ke search ke first pages par aana hoga kyonki vusutors mostly top pages par hi click karte hai aur unhe padhna pasand karte hai aur bharosa bhi karte hai.

Par dosto top pages mein pahunchana koi bachcho ka khel nahi hai aur na hi kisi bh itarike se hone wala hai. Agar aap top search ranking mein pahunchana chahte hai to uske liye aapko bilkul proper way se SEO karna padega. Matlab ke aapk oapni post ya video ko right way se optimized karna padega jis se ke aapke pages ya videos search engines mein rank kar sake.

Yahi kaaran hai ke aaj main is topic “SEO kise kehte hai yani ke What is SEO in Hindi” aur kaise kare ke topic mein detail information aapko paradaan karenge.

Simple way mein kahe to blogging ki jaan hai SEO. Aisa ilsiye kyonki aap chahe jitne marji achche articles likh le jab tak aap proper SEO nahi karenege to aapke article proper way se rank nahi ho payenge. Aur SEO na hone par aapki website ya blog par traffic aane ki possiblity totally NO ke barabaar hai. Aur aise mein content writer ki saare hard par paani fir jata hai.

Isliye agar blogging ko lekar serious ho to aapko SEO tutorials ke related information rakhni hi padegi. Aur aane wale time mein yeh information aapki website aur blog ke liye bahut kaam aane wali hai. SEO ka waise koi rule nahi hai, bak yeh to Google Algorithms par based hai aur wah kuch na kuch dke baad update hota hi rehta hai.

Dosto, ek important baat ka hamesha dhyaan rake ke agar koi aapko kahe ke wah SEO Expert in Hindi hai tab uspar aapko jyada dhyaan nahi dena hai kyonki aaj tak koi bhi SEO mein mastery nahi kar paya hai.

SEO ek aisi cheej hajo time to time change hota rehta hai aur us waqt ki kya zaroorat hai us hisaab se google isko change karta rehta hai. Lekin dosto, Google SEO guidelines ke liye Fundamentals hai jo hamesha ek jaise hi rehte hai. Isliye yeh webmasters ke liye behad zaroori hai ke woh khud ko waqt-waqt par new SEO technique ke liye update karte rahe.

Aur aisa karne ke liye aapko market mein chal rahe trends ke baare mein pata hogi jisse aap bhi apne articles mein required changes la sakte hai jis se aapk ebsite, blog ya post ko rank karne mein help milegi.

SEO Kya Hai? What is SEO?

SEO or Search Engine Optimization ek aisi technique hai, jis se hum apne page ko search engine mein top ranking mein laa sakte hai. Search Engine kya hai yeh hum sabhi webmasters ko pata hai. Google, Bing, Yahoo duniya ke sabse jyada istemaal kiye jaane wale search engine hai.

Dosto, maan lijiye ke hum google par jaakar kuch search karte hai to uske liye jo hum usmein type karte hai use keyword kehte hai, aur hamare likhne par google ussi keyword se related content ko hamare samne laa deta hai, jo kea lag alag websites ki posts hoti hai.

Jo result hume sabse upper dikhte hai wah google mein no.1 rank par hai tabhi wah sabse upper hote hai, aur top listing mein aane ka matlab us webmaster ne apni website par behad badiya seo ki hui hai. Aur aisa karne se uski website par bahut visitor’s aate hai aur uska post of website famous ho jaate hai.

SEO, hamari website, blog or post ko ranking mein upper lane mein help karta hai. Yeh ek aisi technique hai jo aapki website ko search engine ke search result par top ranking ya no. 1 ranking mein rakhkar aapki website par visitors ko badata hai.

Aapki website search result mein sabse uper ho to internet user sabse pehle aapki site par hi visit karega jis se aapki site mein jyada se jyada traffic aane ki possibility hai aur is se aapki income bhi kaafi achchi hone lagegi. Apni website par organic traffic badhane ke liye SEO ka istemaal karna behad hi jaroori hota hai.

SEO ka Full Form Kya hai?

SEO ka Full Form hai “Search Engine Optimization”

What is the Full Form of SEO?

The Full Form of SEO is “Search Engine Optimization”

SEo ko hindi mein “सर्च इंजन ऑप्टिमाइजेशन” kehte hai.

Dosto, aapne yeh to jaan liye ke SEO kya hai, to chaliye ab jaante hai ke SEO website ya blog ke liye zaroori kyon hai. Apni website ko logo tak pahunchane ke liye SEO ka istemaal karte hai.

Dosto, maan lijiye ke aapne ek website banai aur uspe behad badiya post dale aur publish kar diya lekin aapkne uski SEO nahi ki to aapki website or post logo tak nahi pahunch paayegi aur aapko website banaane ka koi fayda nahi hoga.

Jab tak hum SEO nahi karenege to jab bhi koi user koi keyword search karega to aapki website mein us keywords se realted koi content available nahi hoga to user aapki website par nahi aa paayega kyonki search engines haamri site ko search nahi kar paayegi aur nahi hamari website ke content ko apne database par store kar paayegi, jis se aapki website par traffic aana bahut hi mushkil hp jaayega.

Dosto, SEO ko samjhna itna bhi difficult nahi hai agar aapne ise sikh liya to apne blog ko bahut hi behtar bana sakte haiaur uski value bhi search engine mein increase ar sakte hai.

SEO ko sikh lene ke baad jab uska use apni website or blog ke liye aapko patience rakh kar apna kaam karte rehne hoga. Kyonki sabr ka phal meetha hota hai aur aapki mehnat ka rang aapko avashya milega.

Jaise ka maine aapko pehle hi keh diya hai ke kaise ranking ke liye aur traffic ke liye SEO kyon kyon zaroori hota hai. To chaliye aapko search engine optimization ke importance ke bare mein aur information dete hai.

  • Mostly user’s internet mein search engines ka use apne sawaalo ke jawab ko pane ke liye karte hai. Aise mein users search engines ke dwara dikhaye gaye top results par hi jyada dhyaan dete hai. Aise mein agar aap bhi logo ke saamne aana chahte hai to aapko bhi SEO ki help leni hogi apni website or blog ko rank karne ke liye.
  • SEO kewal search engines ke iye nahi balki achche SEO practices ke hone se yeh aapki website ke user expericne ko improve karne mein help karta hai aur aapki website ke usability ko bhi improve karta hao.
  • Users mostly top search results par hi trust karte hai aur isise us website ya blog ki trust valye increase ho jaati hai isliye SEO ko samjhna aur karna behad hi zaroori hai.
  • SEO aapke site ke social promotion ke liye bhi bahut important hota hai, kyonki jo users aapke site ko google jaise search engine mein dekhte hai wah mostly unhe social media jaise ke facebook, twitter, google+, tumblr, folkx mein zaroor share karte hai.
  • SEO kisi bhi website or blog ke traffic ko improve karne mein important tole play karta hai.
  • Search Engine optimization aapko kisi bhi competition mein zaroor aage rehne mein help karta hai. For example: agar 2 websites koi product sell kar rahi hai, tab jo website SEO optimized hoti hai, who website jyada customers apne aur attract karti hai aur unki sale bhi increase hoti hai wahi dusri website aisa nahi kar paati kyonki us website ne proper SEO nahi ki hoti hai.

Types of SEO in Hindi

SEO 2 types ke hote hai, ek ONPAGE SEO & doosri OFFPAGE SEO. Yeh dono ka ek dusre se bilkul hi different role hota hai, aaiye jaane in dono ke bare mein:

  1. OnPage SEO
  2. Off Page SEO
  3. Local SEO
  1. OnPage SEO

On page SEO ka kaam aapki website or blog mein hota hai. Iska matlab hai ke apni website ko theek tarah se design karna jo SEO friendly ho.

SEO ke rule ko follow kar apni website or blog mein template ki use karna. Achche content ko likhna aur unmein jyada related keywords ka use karna jo search engine mein sabse jyada search ki jaati ho.

Keywords ks use page mein sahi jagah karna jaise Title, Meta Description, Content mein keywords ka use karna, is se google ko aapki website aur uske pages ko jan ne mein asaani hoti hai ke aapka content kis topic par likha gaya gau aur jaldi aapki website ko google page par rank karne mein help karta hai, jis se aapki website ka traffic increase hota hai.

OnPage SEO Kaise Kare?

Dosto, yaha par aapko kuch aisi techniques ke bare mein batayenge jinki help se hum apni website or blog ki On Page SEO proper way se kar sakenge.

  1. Website Speed

Website Speed SEo mein bahut hi bada role play karti hai. Ek survey se paya gaya hai ke koi bhi visitor jyada se jyada 5 se 6 seconds tak hi website ke open hone ki wait karta hai.

Agar aapki website is time mein khul gayi to badiya hai, nahi to user dusri website ki aur chala jata hai. Aur yahi baat google ke liye bhi laago hoti hai kyonki agar aapki website jaldi open nahi hogi to yeh google ko negative signal deta hai key eh website fast nahi hai. Isliye jitna ho sake site ko improve kare aur speed ko fast karte rahe alag alag plugins ke dwara apni website se CACHE MEMORY remove karke.

Dosto yeh kuch tips hai aapki website ki speed ko fast karne ke liye:

  • Simple & attractive theme ka hi use kare.
  • Kewal zaroroat wale plugins ka hi use kare.
  • Image ka size kam se kam rakhe, jis se page ko jaldi open hone mein asaani hogi.
  • WP Super Cache Plugin W3 Total cache, Auto optimizer, Smush jaise plugins ka istemaal kare. (1 important trick, in plugins ko use karne ke baad inhe DEACTIVATE kar de, aur jab fir dobara use karna ho to ACTIVE kar le).
  1. Website ki Navigation

Apni website ya blog mein dusre pages par jana user ke liye easy hona chahiye jis se visitor & google ko ek page se dusre pahe mein jaane mein koi problem na ho.

  1. Title Tag

Apni website ka title tag bahut attractive aur SEo friendly hona chahiye, jise koi bhi visitor padhe to wah jaldi se jaldi aapke title par click kar de, is se aapki website ki CTR increase hogi.

Accha Title kaise Banaye?

Apne title mein 65 characters se jyada ka use na kare, kyonki google 65 words ke baad ke characters ko tag mein show nahi karta hai.

  1. Post ka URL kaise Likhe?

Apni post ka url hamesha simple, keyword related & short hi hona chahiye.

  1. Internal Link

Yeh apne post ko rank karne ke liye ek better way hai. Isse aap apne related pages ko ek dusre ke saath interlinking kar sakte hai. Esse aapke sabhi interlinked pages asaani se rank ho sakte hai.

  1. Alt Tag

Apni website ke post mein images is istemaal zaroor kare. Kyonki images se aap bahut sara traffic pa sakte hai isliye image ko istemaal karte waqt usme ALT TAG lagana mat bhule.

  1. Content, Heading & Keyword

Content

Content ke bare mein to dosto hum sabhi jaante hi hai key eh sabse pehla important factor hota hai kisi bhi website or vlog ke liye. Content ko king isliye bhi kaha jata hai ke ahche content se hi visitors baar baar aata hai aur aapki website ki valuation badti hai. Dosto, ho sake to kam se kam 800-1000 words ka article banaye, agar chahe to aur bhi bada article bana sakte hai, par usmein jo likhe uski koi value honi chahiye, yeh nahi ke article bada karne ke liye kuch bhi likh do.

Heading

Apne article ki heading ka aapko khaas khyal rakhna hai heading se SEO par bahut impact padta hai. Acchi heading par accha aur buri heading par bura impact padta hai.

Article ki title to H1 hi hota hai iske baad ke sub headings ko aap H2 ya H3 bhi de sakte hai. In headings mein aap focused keywords & related keywords ka use kare.

Keyword

Aap aarticle likhte samay LSI keywords ka hi istemaal kare. LSI keyword ka matlab hai aapke main keyword se related milta julta keyword. Aisa karne se aapke related keyword bhi rank ho jaayenge aur log aapki post ko padhna pasand karenge kyonki yeh post bhi unke searched keyword de related hi hogi.

Apne related keywords ko bolg kare jis se google aur site par aane wale visitors ko pata chal sake key eh zaroori keywords hai, jinse unka dhyaan aap attract kar sako.

  1. Off-Page SEO

Off-page SEO ka kaam aapki website ke andar ka nahi yeh totally apki website ke bahar ka hota hai, isliye isse OFF PAGE SEO kehte hai. Ismein hume apni website or posts ka other website par promotion karna hota hai.

Chahe web 2.0 ho web directory ho ya high PA DA wali website par jaake apni website se related post ka comment other websites par karna ho.

Social networking website like Facebook, Twitter, Linkedin, Mix, Folkd, Tumblr, Quora, Pinterest par apna ek badiya sa page banaye aur waha apne followers ko badaye jaaye, aisa karne se aapki website par visitors hone ke bahu badiya chances hai.

Jo bhi aapki website se related websites hai, unse contact karke unke liye guest post likhe, aur wah aapko 1 backlink denge jo aapki webste ki PA DA improve karne mein help karega.

OFF Page SEO Kaise Kare?

Yaha par main aap sabko kuch Off Page SEO technique ke bare mein batana chahunga jo ki aapki website ke liye aage chalkar bahut hi upyogi siddh hogi.

  1. Search Engine Submission

Apni website ko right way se properly search engine mein submit karna chahiyie.

  1. Bookmarking

Apni website or blog ke pages & posts ko bookmarking related website par submit kare.

  1. Directory Submission

Apni website or blog ke pages & posts ko high Page Rank wali directory par submit kare.

  1. Social Media

Apni website or blog ko social media pages like, facebook, twitter, linkedin, folkd & pinterest jaisi social website par share kare.

  1. Classified Submission

Free classified websites par jaakar apni website ko free mein advertise karwaiye.

  1. Q & A Site

Aap question & answer related website par jaakar koi bhi question kar sakte hai aur waha apni website ki kisi post ka link laga de.

  1. Blog Commenting

Apne blog se related website or blog par jaake ek genuine se comment kare aur apni website ka link bhi add kare.

  1. Pin

Aap apni website ki images kop interest aur uske jaisi anya websites par pin kar sakte. Yeh bhi visitors ko website par lane ka ek behtar option hai.

  1. Guest Post

Aap apni website se related kisi anya website ke owner se contact karke uski website ke liye ek post lih sakte ho aur apna link bhi usmein add kar sakte ho.

  1. LOCAL SEO

Generally log yeh poochte hai ke LOCAL SEO kya hota hai? (What is Local SEO?) To dosto iska jawab isi ke swal ke andar chhupa hua hai.

Local SEO ko agar describe kare to yah 2 words ka mixture hai Local + SEO. Iska matlab ke local audience ko dhyan mein rakhkar kiya jaane SEO work ko Local SEO kaha jaata hai.

Friends, yeh ek aisi technique hai jismein ke aapki website ya blog ko khaas taur se optimize kiya jata hai jis se ke search engine par aapki post ya site ko local audience ke liye rank kiya jata hai.

Waise aap kewal website ki help se poore internet ko target kar sakte hai, wahi agar aapko ek particular locality ko hi target karna hai tab aapko iske liye Local SEO h ikarni padegi.

Ismein aapko optimize karna hoga aapke shahar ka naam, wahi iske address details ko bhi aap saath mein hi optimize kar sakte hai. Ise short mein tab aapko sirf aise tarike se apni website ko optimize karna hoga jis se ke log aapko kewal online hi nahi balki offline bhi jaan sake.

Example of Local SEO

Agar aapke paas ek local business hai, jaise ki koi dukaan, jaha ke logo ka aapke yaha aan-jaana laga hi rehta hai, tab aise mein agar aap apni website ko optimize karte hai kuch is tarah se ke real life mein log aapko asaan ise jaan sake.

Agar yaha aap kewal apne hi kisi local area ko hi target karte hai aur ussi hisaab se aapki site ko seo optimized karte hai, tab is prakaar ke SEO ko “LOCAL SEO” kaha jaata hai.

SEO & Internet Marketing Mein Difference Kya Hai?

Bahut se logo mein SEO & internet marketing ko lekar bahut doubts rehte hai. Unhe lagta hai ke yeh dono generally ek hi hai. Lekin iske jawaab mein main aapko yeh hi kehna chahta hoon ke SEO ek prakaar ka tool hai.

Aap isse internet marketing ka ek part bhi bol sakre hai. Iske istemaal se internet marketing ko kar paana webmaster ke liye bahut hi asaan ho jata hai.

SEO aur SEM mein kya Antar hai?

What is the Difference between SEO & SEM?

SEO aur SEM mein jo main difference hai wo yeh hai ke SEO ek important par hai SEM hai. Aaiye jaande dono SEO & SEM ke bare mein.

SEO ya Search Engine Optimization

Yeh ek process hai jiske dwara ek blogger apni website ya blog ko kuch is type se optimize karta hai ke website or blog ke article ko search engine mein rank kar sake aur waha se apne blog par google free traffic la sake.

SEM ya Search Engine Marketing

Yeh ek marketing process hai jiiske dwara aap apni website ya blog ko search engine mein jyada visible bana sakte ho, jis se ke aapko traffic chahe wo free traffic SEO ke dwara ya fir Paid Traffic (Paid Search Advertisement) ke dwara aaye.

SEO ka main motive hi hai ke aapki website ya blog par proper way se optimize ho sake. Wahi SEM se aap SEO ki comparatively jyada cheejein praapt kar sakre hai. Kyonki yeh kewal free traffic tak hi limited nahi hai balki ismein dusre mehods bhi shaamil hai jaise ki PPC advertising etc.

SEO Terms ke bare mein jaankari

Yahi aapki koi website ya blog hai to aapko pata hi hoga ke basic SEO kya hai aur yeh kaise kaam karta hai. Lekin mujhe pata hai ke aaj bhi aise bahut se webmaster hai jinhe sahi dhang se basic SEO ke bare meiin bhi nahi pata.

To aaiye dosto aapko ab main Important SEO terms detail mein samjhata hoon.

Backlinks

Inhe inlinke ya simlply links bhi kaha jaata hai, yeh ek hyperlink hota hai jo kisi dusri websie mein laga hota hai jispar click karne par aapki website ka page open hota hai. SEO ke nazariy se dekhe to Backlilnks ek bahut major role play karta hai, kyonki yeh webpage ki search ranking ko directly influence karta hai.

PageRank

RapgeRank ek algorithm hai jis ki kewal google hi use karta hai aur yeh guess lagata hai ke web mein kaun kaun relative important pages available hai.

Anchor Text

Kisi bhi backlink ka text ek anchor text hota hai jismein aapka keyword available hota aur usmein aapka link add kiya hota hai, aur yeh SEO ke view se aapke liye bahut beneficial hota hai.

Title Tag

Title tag mainly aapke kisi webpage ka title hota hai aur yah ek very important factor hota hai Google’s Search Algorithm ke liye.

Meta Tags

Title Tag ke jaise hi Meta Tag ke istemaal se Search Engines ko yeh pata chalta hai ke pages mein content kya kya hai.

Search Algorithm

Google’s search algorithm ki help se hum yeh pata kar sakte hai ke internet mein kaun si web pages relevant hai. Almost 200 algorithms kaam karti hai google ke search algorithms mein.

SERP

Yaha SERP means Snake nahi SEARCH ENGINE RESULTS PAGE isliye dariyega nahi ke yaha saanp ka kya kaam. Yeh normally unhi pages ko show karta hai jo ke google search engines ke hisaab se relevant hote hai.

Keyword Density

Yeh keyword density se yeh pata chalta hai ke kitni baar koi bhi keyword article mein kitni baar use kiya gaya hai. Keyword density SEO kw view of point se bahut hi important hai.

Keyword Stuffing

Dosto, jaisa ki maine pehle bhi kaha hai ke keyword density SEO ke point of view se bahut important hai lekin agar koi keyword ko zaroorat se jyada hi apni post mein use karta hai to use keyword stuffing kehte hai. Aisa karke aap apni post & site per bura kar rahe hote hai aur yeh Negative SEO kehlata hai, aur is se aapki overall ranking & rating par bhi effect padta hai.

Robots.txt

Kai baar kuch log puchte hai ke robot.txt kya hai? To main yaha par aapko bata doon key eh kuch jyada nahi ek notepad text file hoti jise ke aapko apne domain root (cPanel) mein rakhna hota hai. Iske use se searching bots ko yeh inform kiya jata hai ke aapki website ka structure kaisa hai.

Organic & Inorganic results kya hote hai?

SERP (Search Engine Result page) par mainly 2 types ki listing hot hai – organic nd Inroganic.

Isme Inorganic Listing ke liye hume goolge ko paise dene padte hai. Iska matlab yeh paid hoti hai aur iske liye paise dene padte hai.

Wahi dusri aur Organic listing poori tarf se free hoti hai yani ke bina paise diye hum google ke top pages par bhi aa sakte hai, lekin iske liye proper SEO and bahut hard work karna padta hai.

SEO in Hindi

To dost, umeed karta hoon ke aap ab samjh gaye honhe SEO kya hota hai (What is SEO in hindi). Agar fir bhi aapke mann mein vichaar ya doubt hai to ap apne doubts ko niche comment ox mein likh sakte hai, aur hum jald se jald aapke doubt clear karne ka vada karte hai.

To dosto Search Engine Optimization related article pasand aane par comment, like and share zaroor kare. Dhanyawaad.

दोस्तों, आप यह Article Prernadayak पर पढ़ रहे है. कृपया पसंद आने पर Share, Like and Comment अवश्य करे, धन्यवाद!!

Top 10 SEO Myths Busted

SEO aur SMO Sikhe – Do It Yourself

Leave a Reply

Your email address will not be published. Required fields are marked *